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30 septembre 2012 7 30 /09 /septembre /2012 23:24










  Monaco Yacht Show

 19-22 of september 2012 - Port Hercule de Monaco



Mercedes-Benz Style and Silver Arrows Marine create 14-metre motor yacht

Mercedes-Benz Style to present the looks for first ‘Silver Arrows’ motor yacht in Monaco  



Paolo L. Bonaveri

Stuttgart/Monaco.  More than 125 years after Gottlieb Daimler built the first motorised boat and cruised up the River Neckar, Mercedes-Benz Style and Silver Arrows Marine are presenting designs for a luxury motor yacht against the backdrop of the 2012 Monaco Yacht Show. The 14-metre-long seagoing Granturismo combines design elements typical of Mercedes-Benz automobiles with innovations hitherto unknown in the boat industry. The result is a progressive and emotionally appealing luxury yacht featuring the passionate design language of Mercedes-Benz. The yacht also represents the next stage in Daimler's vision of all-encompassing mobility: along with Mercedes-Benz vehicles on land and the Eurocopter EC145 Mercedes-Benz Style in the air, mobility on water under the aegis of the three-pointed star will also soon now be possible.


The motor yacht is being developed and will be built by UK-registered boat-building company Silver Arrows Marine whose team includes world renowned marine architects Martin Francis and Tommaso Spadolini, between them responsible for some of the most capable and luxurious craft in the world today. The ‘Silver Arrow of the seas’ is due to come on to the market in 2013. 


Gorden Wagener

“Giving shape to a boat was an exciting challenge for automotive designers like we are,” said Gorden Wagener, Head of Design Mercedes-Benz Cars, at the presentation of the yacht's design in Monaco. “Our task was to explore how to apply the Mercedes-Benz design language to the particular proportions and specific requirements of a boat. We wanted to create something special and what we have come up with is indeed unique. The ‘Silver Arrow of the seas’ embodies pure emotion and stands for luxury, style and pleasure.”


The crème de la crème of designers and boatbuilders

The new yacht, styled by Mercedes-Benz designers, is being engineered by the project partner, Silver Arrows Marine. “Silver Arrows Marine is a new brand with the best team of experts for extremely high-end maritime products,” Gorden Wagener said. As well as Martin Francis and Tommaso Spadolini, the Silver Arrows Marine team consists of specialists in all areas of luxury yacht development and construction.

Mercedes-Benz Style and Silver Arrows Marine have been working closely together to implement the designers’ interior and exterior style concepts in line with their precise specifications. The Mercedes-Benz Style team has been involved in the project from the beginning, collaborating with Silver Arrows Marine on the yacht’s innovative layout and use of space, shaping the exterior and interior and choosing materials and colour combinations. Silver Arrows Marine is responsible for the boat's technical equipment and construction, with the first yacht expected to be launched within a year of the presentation of its design.

On the design collaboration with Mercedes-Benz Style, Silver Arrows Marine Chairman Ron Gibbs said: “It has been a privilege to work with professionals as passionate about design as we are passionate about boats and the sea. I am confident that together we can deliver innovation and elegance in a motor yacht that changes the way people see boats in this class.”


Granturismo in its finest form

At 14 metres in length, the new yacht's design makes it suitable for a wide range of uses. The innovative versatility and intelligent use of space are particularly impressive. While ideal for a day on the water with friends, the motor yacht can also offer overnight accommodation. The elegant and timeless interior appointments offer a level of comfort and luxury commensurate with the Mercedes-Benz name.


About Mercedes-Benz Style

In addition to their work in the field of automotive design, the designers at Mercedes-Benz have been working since 2010 on a range of designs for other products, in cooperation with selected partners. The first product to come
onto the market, in 2011, was the Eurocopter EC145 Mercedes-Benz Style helicopter, the first of which have now been delivered to customers. This was followed in 2012 by an exclusive furniture collection, produced in cooperation with the Formitalia Luxury Group, one of Italy's leading manufacturers of designer furniture. The Mercedes-Benz Style label encompasses transport-related products as well as furniture and lifestyle products.


About Silver Arrows Marine

Silver Arrows Marine is a collective of internationally renowned marine architects and engineers who are behind some of the greatest luxury motor yachts currently in service. Registered in the UK, Silver Arrows Marine works on an exclusive basis with leading specialists in all fields of luxury motor yacht design, development and construction to build high-end boats that make no compromises in their elegance, functionality and sheer usability. 



Melanie Graf, Telephone: +49 (0)711 17-7 62 64, melanie.graf@daimler.com

Tobias Müller, Telephone: +49 (0)711 17-7 73 68, tobias.mueller@daimler.com



Porto Montenegro confirmed as

Silver Arrows Marine home port



Monaco, 20 September 2012 – Silver Arrows Marine (SAM) is delighted to be able to confirm today that one of the newest and best-equipped nautical facilities in the world is to be the Silver Arrows Marine home port. Reflecting the brand’s ethos of contemporary luxury, Porto Montenegro meets every stringent requirement set by Silver Arrows Marine, while combining a stunning location – within a UNESCO World Heritage site – with superb transport links in a country with an open economy and booming tourist industry.


This partnership will see the first  motor yacht that was styled by Mercedes-Benz Style and engineered by SAM.  


“Competition to be the SAM home port was fierce with some superb marinas in the running,” said SAM Chairman Ron Gibbs. “But there is no doubt that Porto Montenegro and SAM have a natural affinity. It is a spectacular development with fabulous facilities and, like SAM, is constantly looking to the future.”



Porto Montenegro is located in the Bay of Kotor, the deepest natural harbour in southern Europe, on the southern end of the Dalmatian coast with direct access to the Adriatic. With its palm-lined shores and lush mountainous backdrop, the bay lies at the heart of the best emerging cruising ground in the Mediterranean basin, making it the ideal starting point for yacht charters.


The home port of Silver Arrows Marine has been developed to offer the highest level of service and amenities for vessels of all sizes, including superyachts. Open since 2009, the marina’s 65 hectares of water area currently offers more than 250 berths for yachts of 12m – 150m LOA with an expansion underway to take capacity to almost 500 berths by May 2014, with 42 berths reserved for yachts over 45m LOA.  An on-site duty-free fuelling station and 24-hour Yacht Assist service will be complemented by a superyacht repair facility opening in May 2014.


The 24-hectare marina village, within the town of Tivat, is today a vibrant coastal community of 128 residences as well as bars, cafes and restaurants. More than 40 ground-floor spaces house a mix of international fashion boutiques, yacht services, beauty salons, shops and an art gallery. Leisure facilities include a sports club, yacht club, watersports centre and the 64m Purobeach swimming pool, bar and restaurant.. 




A luxury 80-room, suite and residence hotel managed by Regent Hotels & Resorts is under construction, due to open in May 2014, adding a fine dining restaurant, library bar and destination spa to the Village’s offer.  


Silver Arrows Marine’s home port is served by three international airports, Tivat being the closest at just 7km away, Dubrovnik 47km and the capital Podgorica 90km.


“Porto Montenegro offers everything Silver Arrows Marine could want in a home port, and more besides,” added SAM Chairman Ron Gibbs. “Our motor yacht will fit in perfectly – it is difficult to think of a better equipped or more beautiful location from which to enjoy our new boat.”

– Ends –

Porto Montenegro


+382 (0) 32 674 660




Paolo L. Bonaveri

Global Marketing and PR Director

+33 6 80863858



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