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4 février 2014 2 04 /02 /février /2014 08:17








Cannes, February 3, 2014 Midemlab, the international pitching competition for ground-breaking startups and app developers in the digital music space today announces its winning startups.

Presented by Pepsi and Vivendi, the awards took place as part of Midem, the leading international business event for the music ecosystem, 1-4 February, Cannes, France. 

 30 finalists, selected by UK digital consulting company Music Ally and French specialist open innovation consultancy bluenove, pitched their business model to aninternational jury made up of leading entertainment executives, venture capitalists, entrepreneurs, incubator specialists and innovators in the digital media sphere. 



Category 1: Music Discovery, Recommendation and Creation

Nagual Sounds (Germany)

Nagual Sounds developed a unique software and holds the patent on the technology to transform any kind of data into tonal music. The body movements of a person in front of a 3D camera provide the data input. Every move gets translated into music - in real time! It's not just controlling effects but actually generating personalized individual music, full of rhythms, harmonies and melodies, produced live by the dancing person.


Category 2: Marketing and Social Engagement

Starlize by Mobile Motion (Germany)

Starlize is an app for smartphones, which enables teenagers to easily create personalised music videos of their favourite stars. While the music is playing, users can perform and dance in front of the camera. Starlize automatically creates a high-quality music video combining the song of the artist and the video recordings of the user. The automatic process includes rearranging the recordings and adding various filters and effects. Finally, users can share their masterpiece on all common social networks. In the app, there will be a limited number of free songs - additional songs can be bought via In-App-Purchases. All videos will be hosted on YouTube and be monetized via the YouTube Partner Program.


Category 3: Direct-to-consumer Sales and Content Monetisation

Weezic (France) (France)

Weezic introduces the Augmented sheet music®, the new digital standard for both musicians and publishers. It’s a smart, interactive and connected sheet music available on any device thanks to html 5 technology. The augmented sheet music reinvents daily practice for 250m musicians with automatic page turning, customizable and synced HD play-along tracks as well as gamified real-time polyphonic assessment. It is also a revolution for publishers as any paper sheet music can be turned into an augmented version without any graphical loss. Besides, the augmented sheet music is distributed at the same price as the paper version: it’s an easy switch for both musicians and publishers. Video, recorded music and books have already started their digital revolution. Music practice has now joined the movement, with Weezic and the augmented sheet music.


Vivendi “Coup de Coeur”

cubic.fm (Turkey)

cubic.fm is a social music platform aiming to connect Deezer and Spotify within a single global network. With a unique approach, the service enables users to “cube” (contribute) songs, and listen to activity/genre-based radio stations that are algorithmically created from this user-generated data. Users build their profiles or get reputation based on their listening and sharing habits.

The Vivendi "Coup de Coeur" winner has been awarded by a jury of Vivendi and Universal Music Group senior management and will be given privileged access to the group's subsidiaries.

In preparation for their pitches, finalists had the opportunity to gain valuable insight into how to make their services more palatable to the entertainment industry through personalized coaching from globally-recognized mentors brought in by Pepsi.

Midemlab features the most innovative startups operating in the entertainment field and proposing the latest digital innovations that help music executives, artists and brands to engage and monetise audiences. Follow live coverage of the pitches on our Midemblog here. 




Bluenove, Music Ally, 21212 Digital Accelerator, BITKOM, China Accelerator, East West Digital News, FrenchWeb, Media.net, Music 4.5, Music Business Association, Rude Baguette, StartupBootCamp, Technode, UP Global and Wayra are partners of Midemlab.










About Midem – Midem is an annual international b2b event dedicated to the new music ecosystem, with a tradeshow, conferences, competitions, networking events and live performances. It’s the place where music makers, cutting-edge technologies, brands & talents come together to enrich the passionate relationship between people & music, transform audience engagement and form new business connections. www.midem.com

About Reed MIDEM
 – Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, LeWeb Paris and London for internet forward-thinkers, MIPIM, MIPIM Asia, MIPIM UK and MAPIC for the property and retail real estate sectors.www.reedmidem.com

About Reed Exhibitions - Reed Exhibitions is the world’s leading events organizer, with over 500 events in 41 countries. In 2012 Reed brought together seven million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 34 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group, a world leading provider of professional information solutions. 

                                       MIDEM 2014 - L'EROSION CONTINUE
Dans un Palais des Festivals de plus en plus vide de stands depuis cinq ans, la crise est palpable dans l'industrie musicale.
Têtes d'affiches désertants la Croisette, on nous avait annoncé une conférence de Will I Am, qui en fait à eu lieu depuis sa
maison de Los Angeles par Skype interposée, une remise de Prix des chevaliers des arts et lettres à Axel Bauer et Emilie
Une cession avec les NRJ Music Awards, qui ont eu lieu le mois dernier, et qui servait malgré tout de locomotive a ce marché.
Un passage éclair de Rita ORA, et une conférence de Jean-Michel JARRE.
Un concert Cinéma-Classique dans lequel s'est joint Ibrahim MAALOUF.
Crise omniprésente malgré une légère lueur d'espoir . . . a suivre. . . l'année prochaine. . . peut-être !
Jean-Michel PRIORIS

Jane GARTON, Entertainment Press Director 
Tel.: +33 (0)1 79 71 94 39 – jane.garton@reedmidem.com

Joanna KIRK
, Press Manager
Tel.: +33 (0)1 79 7982 – joanna.kirk@reedmidem.com

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